Privacy Made Positive®

Gain a competitive advantage through better privacy.

When privacy stops being a compliance exercise and becomes an ethical commitment to earning and retaining the trust of your customers, everyone benefits – as does your bottom line.

Privacy Made Positive®  (PMP) is a manifesto, a research programme and a set of tools to help your organisation profit from improving privacy.

Privacy Made Positive® allows your organisation to go beyond compliance and use privacy and trust as a marketing tool. Read on to learn more about what we discovered about privacy, and how our learnings can help your business to use its approach to privacy to achieve real business advantage.

Act Now – and talk to us about PMP
  • Attract new business
  • Retain existing customers
  • Tangible return on investment
  • A key differentiator for businesses.
  • Talk about privacy and its role as part of ESG
  • Attract more customers
  • Build your brand
  • Reduce basket abandonment
  • Retain customer loyalty
  • Drive consumer upselling
  • Boost employee retention
  • Increase productivity
  • Reduce replacement costs
  • Drive corporate performance

How can your business leverage the benefits of Privacy Made Positive®?

We think that good privacy practice is a competitive advantage and a market differentiator for businesses.

Done well, it will build trust and trust will be repaid in everything from lower talent acquisition costs, through investor valuations to higher net promoter scores. Successfully building trust can act as a differentiator, enabling organisations to establish competitive advantage and deliver real bottom line return on investment.

Transform your bottom line

How Privacy Made Positive® can boost your business.

Our transformational change programme builds on compliance to help you use privacy as a tool for better business practice, building both trust and profitability.

Following good privacy practices delivers quantifiable business benefits. Our focus is on practical operational delivery of effective data privacy for all your stakeholders. We offer the following services which we can provide as stand-alone items or as a full end-to-end package:

Explore our tools and strategies


User journey/ Privacy Signalling™

Surface Risk Scoring

Customer survey

Employee survey

Privacy by design

Your Privacy Made Positive® toolset

Research that underpins Privacy Made Positive®

We launched the Privacy Made Positive® initiative in 2020 with the intention of putting hard figures against our thesis that good privacy delivers measurable commercial value.

We have published discrete eBooks as part of our Privacy Made Positive® programme including:

Economic research eBook: The history, impact and economic value behind good privacy practices.

Europe eBook : Customised consumer and employee research across European markets.

US market eBook: Customised consumer and employee research across continental USA.

The findings are of crucial importance to businesses that understand the importance of developing a 360° view of privacy. 

Request your copy of our eBooks below.

Economic research eBook

What is the economic value of privacy and ethical behaviour?

  • Privacy and trust
  • Consumer attitudes to privacy
  • The value of data
  • Privacy and demographics
  • Winning, keeping and upselling to customers
  • Hiring, retaining and motivating staff
  • Attracting capital
Request report

European market eBook

Customers and decision making in Europe: How much of a part does privacy play?

  • Consumers are aware
  • Privacy precedes purchasing
  • Privacy adds value
  • Good privacy attracts, poor privacy repels
  • Privacy drives trust
  • Good privacy helps marketing engagement
  • Consumers and their rights
Request report

NEW RESEARCH - Privacy Made Positive® USA

Data privacy and consumer choice and behaviours across the USA

Our research with 3,000 people across the US indicates that consumers in the US exercise strong selection preferences with reference to privacy, and they look at the whole brand, not just the product and the processing.

Consumers express concerns about how their data is used, that the use of automation affects their trust in a brand and that privacy concerns affect their buying decisions.

Our results reveal that trust with data is based on trust in a brand and consumers are prepared to pay to protect their personal data.

Key aspects of the report
  • Consumers are aware
  • Privacy concerns are widespread
  • Privacy precedes purchasing
  • Privacy adds value
  • Good privacy attracts, poor privacy repels
  • Trust with data drives trust in brand
  • Good privacy helps marketing engagement
Click on the request report button to download.


Request report

Get involved

Privacy Made Positive® has been developed not only to help businesses protect their employees and operations, but also to make these processes beneficial for their ROI.



Is your privacy notice in tune with your brand values?

A growing shift in consumer opinion is acting as a catalyst for forward-thinking companies.


Why marketers should be helping shape their brand's approach to privacy

There is a window of opportunity for marketers to help their companies rethink data privacy.


Privacy sells: The value US consumers place on privacy

We hosted a webinar with the American Marketing Association. We shared our latest research on how privacy affects US consumer choices and behaviours and considered with our panel what actions marketeers should take as a result.


Why marketers need to view privacy through a different lens

We challenge marketing professionals to consider privacy as a valuable market differentiator.


Employees care about privacy

Why privacy matters to the hiring, retaining and motivating of staff.

Act now and speak to us about Privacy Made Positive®

Start a conversation about how Privacy Made Positive® can benefit your business. You can also find out more about how to become involved in our research.

Find out more about news and insights from Privacy Made Positive®