--- title: "AMA webinar: Privacy sells - the value US consumers place on privacy" description: Webinar recording where panel discusses the privacy's pivotal role in building brand trust and the actions marketing teams should take to improve customer privacy. --- ![Privacy Made Practical](https://www.privacymadepositive.com/hubfs/Privacy%20Made%20Positive.svg) [![From Securys](https://www.privacymadepositive.com/hubfs/From%20Securys.svg)](https://www.securys.co.uk/) Menu - [Home](https://www.privacymadepositive.com) - [Benefits](https://www.privacymadepositive.com/benefits) - [Toolkit](https://www.privacymadepositive.com/toolkit) - [Research](https://www.privacymadepositive.com/research) - [Learn with us](https://www.privacymadepositive.com/learn-with-us) - [Webinar](https://www.privacymadepositive.com/ama-webinar-recording-privacy-sells) - [Contact](https://www.privacymadepositive.com/contact) - [Home](https://www.privacymadepositive.com/?hsLang=en) - Webinar recording # Webinar recording - Privacy sells: How US consumers act on privacy ### Webinar hosted in conjunction with The American Marketing Association. This webinar, hosted in conjunction with The American Marketing Association (AMA) formed part of the launch of our latest Privacy Made Positive® research on the US market.  The research, conducted by Kantar on 3,000 consumers across the US asked consumers how they feel about privacy and their personal data, and also what they had done about it. Panel members included [Joana McKenna](https://www.linkedin.com/in/joanamckenna/), Chief Executive Office, [jane.com](https://jane.com/), [Adara Bowen](https://www.linkedin.com/in/adararalstonbowen/), Executive Vice President Growth and Strategy, The AMA, [Amy Nixon](https://www.linkedin.com/in/amykostesich/), Senior Vice President Strategy, [9Rooftops Marketing](https://www.9rooftops.com/) and [Ben Rapp](https://www.linkedin.com/in/benrapp/), Founder and Principal, Securys. In a wide-ranging discussion, the panel acknowledged privacy’s pivotal role in building brand trust. Looking to the future, the panel challenged marketeers to ‘lean in’ to privacy, to act now and to focus on regaining and retaining consumer trust. #### **Seven-point plan for marketing teams** 1. Lean in' to privacy - take action now 2. Collaborate and engage with colleagues across the business so privacy, IT, legal, tech etc 3. Establish a clear understanding of your current position on privacy and data collection 4. Develop a vision of what good privacy means for you brand 5. Improve how privacy information is presented and communicated to increase clarity and transparency 6. Go above and beyond what is legally required to foster consumer trust 7. Make privacy and data policy part of a regular strategic focus.   ##### [![AMA-final](https://www.privacymadepositive.com/hubfs/AMA-final.jpg)](https://www.privacymadepositive.com/hubfs/Securys-privacy-sells-the-value-US-consumers-place-on-privacy.mp4?hsLang=en) ## Contact Us Complete the form below if you would welcome hearing more about our Privacy Made Positive® research and services. ![Securys](https://www.privacymadepositive.com/hubfs/global/logo-white.png) - **Securys Limited** 4th Floor 91 Goswell Road London EC1V 7EX **Email us:** [info@Securys.co.uk](mailto:info@Securys.co.uk) **Call free now:** 0800 193 8700 - [Securys website](https://www.securys.co.uk/) - [Legal information](https://www.securys.co.uk/legal-information) - [Privacy notice](https://www.securys.co.uk/privacy-notice) - [Cookie notice](https://www.privacymadepositive.com/cookie-notice) - Consent choices Website and contents ©2026 Securys Limited or their respective owners. All rights reserved. Securys, the Securys logo, “Information Security Made Practical”, “Data Privacy Made Practical”, “Privacy Made Practical” and “Privacy Made Positive” are trademarks of Securys Limited. ![footer-bsi](https://www.privacymadepositive.com/hubfs/global/footer-bsi.svg) ISO27001: [2013, certificate number IS707104](https://www.bsigroup.com/en-IE/validate-bsi-issued-certificates/client-directory-certificate/IS%20707104) ISO27701: [2019, certificate number PM730987](https://www.bsigroup.com/en-IE/validate-bsi-issued-certificates/client-directory-certificate/PM%20730987) [![footer-iapp](https://www.privacymadepositive.com/hubfs/global/footer-iapp.svg)](https://iapp.org/)