Evidence that better privacy delivers enterprise value

------------------------------

Data privacy, consumer choice and behaviours across the US

Our latest research focuses on the USA. We commissioned Kantar to survey 3,000 consumer across the US. We found that US consumers:

• care about their privacy;
• privacy precedes purchasing;
• good privacy attracts and poor privacy repels;
• privacy concerns impact buying decisions;
• privacy adds value;
• trust with data is based on trust in brand;
• are prepared to pay for better privacy.