Privacy sells: The value US consumers place on privacy
Webinar hosted in conjunction with The American Marketing Association.
If you are a business that targets consumers across the US, we are confident this webinar will be of interest.
Would you like to know how many US customers you can win by doing privacy well? Or how many you will lose if your privacy lets your organisation down? Do you want to know whether your US customers are prepared to pay more in return for better privacy?
Securys recently commissioned Kantar to survey more than 3,000 consumers across the US to investigate how privacy impacts buying decisions and brand loyalty.
The research results reveal how much US consumers care about privacy and their personal data, that privacy influences their purchasing behaviour and their trust in a brand and perhaps crucially that US consumers are prepared to pay for privacy – all insights that privacy professionals and marketeers will value.
During this webinar, Ben Rapp, Founder and Principal at Securys reveals detailed results from the recent Privacy Made Positive® research, highlights what the findings mean for US customer-facing businesses and outlines how privacy can be used as a competitive advantage.
Hosted in conjunction with the American Marketing Association, panel members include Adara Bowen, Executive Vice President Growth and Strategy at the American Marketing Association, Joana McKenna, CEO at Jane.com and Amy Nixon, Senior Vice President Strategy, 9Rooftops Marketing.
Together, the panel reviews the research findings and considers the actions marketeers, working with their privacy colleagues should be taking now to build brand trust, drive increased customer loyalty and boost revenues.
Webinar registrants will receive the eBook with the detailed US research findings.
Questions can be submitted to the panel during the webinar and there will be a Q&A session at the end.
Book your place
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Date: Wed 26 April
Speaker panel:
- Ben Rapp, Founder and Principal, Securys
- Adara Bowen, Executive Vice President Growth and Strategy, AMA
- Joana McKenna, CEO, Jane.com
- Amy Nixon, Senior Vice President Strategy, 9Rooftops Marketing
Time: 10am CT, 4pm BST, 5pm CEST
Online webinar
Cost: Free
